India is one of the popular tourist destinations in Asia. India has fascinated people from all over the world with her secularism and her culture. Hence, India is a country with a great potential for tourism. Bounded by the Himalayan ranges in the north and surrounded, on three sides by sea (Arabian sea, Bay of Bengal and Indian Ocean), India offers a wide array of places to see and things to do. The enchanting backwaters, hill stations and landscapes make India a beautiful country.
There are historical monuments, beaches, places of religious interests, hill resorts, etc. that attract tourists. Every region is identified with its handicraft, fairs, folk dances, music and its people. Tourism is the second largest foreign exchange earner in India. The tourism industry employs a large number of people, both skilled and unskilled. It promotes national integration and international brotherhood.
Tourism is highly labour intensive industry of a unique type. It provides different services needed as well as expected by the incoming tourists. At the world level, it is one of the largest in terms of money spent by tourists in the countries they visit. This amount is said to exceed the GNP of many countries with the sole exception of the USA. According to the latest estimates of the world travel and tourism council, this industry is expected to generate about 6 percent of India’s total employment.
The services rendered to foreign tourists visiting India are the invisible products of tourism industry. These products, i.e. hospitality services of all sorts for tourists turn into invisible exports because these are included in this category without leaving Indian soil. More the foreign exchange earnings, greater is the gain. In the same manner more the number of visitors from foreign countries, more is our foreign exchange earning. The host country has only to provide all possible facilities to the guest visitors to keep them entertained and in a holidaying mood for the longest possible period in hotels.
Longer is their stay, more money they will spend and their earning is passed on to us. As the same time, the creative items like art pieces fabrics in indigenous designs including heavy goods like carpets and a lot more, do not fail to carry an appeal for the sightseers. Their sale in India itself is an additional advantage. By exporting the same product through an agent, our profit gets reduced. Next to ready made garments, gems and jewelry, tourism is our largest export item in terms of its earnings. In 2005 The Indian Tourism Development Corporation (ITDC) started a campaign called ‘Incredible India’ to encourage tourism in India. For a better growth, the department divided different places in different sections like ‘spiritual tourism,’ ‘spa tourism’, ‘ecotourism’ and ‘adventure tourism’.
